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By City was founded in 2014 to create a product that is much needed in the two-wheeler industry. By City clothing is designed for active men and women, who travel or ride through the city and its surroundings and want to do so safely, well dressed, and feel good on and off the bike.
The founders are part of a family that has been developing items for motorcyclists and motorcycles for over 35 years, they have made their hobby their way of life. After their long experience, the new urban brand By City reflects the trajectory and great passion that unites them to the world on two wheels.
By City is synonymous with high performance and quality, this kind of philosophy extends to everything the brand is looking for, an exceptional range of high quality, fashionable and functional clothing, ideal for getting on the bike, perfect when you get off the bike. By City products are constantly evolving, always with the responsibility of providing excellent quality, pure design. By City and the classic way of life go hand in hand, you only need to take a look at their catalog to realize that the retro style is the spirit of the clothing.
When you wear the By City clothing, you feel more comfortable, elegant and safe, wherever you go, you don't have to worry about the weather, By City makes sure that even if it is hot or cold, you are always well protected.